Case study
From “good contractor” to premium design-build brand.
A website and SEO rebuild designed to attract larger remodeling projects, communicate process quality and turn organic visibility into qualified consultations.
ServicesWebsite + SEO
Primary outcome+88% organic leads
+88%organic leads
2.4xconversion rate
+51%service-page traffic
-19%unqualified inquiries
The challenge
The work looked premium. The website did not.
The company had strong referrals and excellent project photography, but its website grouped too many services together, lacked clear market positioning and gave high-value prospects very little reason to choose the firm over other established remodelers.
- Weak service architecture made it difficult to rank for profitable project categories.
- Generic messaging did not reflect the design-build experience or project quality.
- Minimal attribution meant the team could not connect organic traffic to opportunities.
The solution
Positioning, proof and search intent brought into one system.
We rebuilt the site around priority project categories, created stronger location architecture, turned the portfolio into narrative proof and connected form/call attribution to the CRM.
- New conversion-led homepage and project pathways
- Dedicated kitchen, bath, addition and whole-home service pages
- Local SEO pages for high-value service areas
- Project stories with scope, design decisions and photography
- Form, phone and source attribution connected to lead records
The result
A stronger digital experience produced better conversations.
The company gained more organic leads while reducing lower-fit inquiries—giving the sales team more time to focus on serious prospects.